Homepage Takeover (with Eclipse)

Homepage Takeover Includes:

  • Leaderboard
  • Pushdown
  • Pushdown Expanded
  • Medium Rectangle 1
  • Medium Rectangle 2
  • Medium Rectangle 3
  • Bottom Leaderboard
*Please note that the Pushdown and the Eclipse cannot serve together and it is a choice of one or the other.

Eclipse

This high impact ad unit – custom built by Northstar - is immersive upon page load with full-screen auto-play video (short format) and leave behind a super leaderboard banner. Demos of the Eclipse unit are available below:

https://interactive.northstarmeetingsgroup.com/Eclipse_Demo

https://interactive.travelweekly.com/Eclipse_Demo

https://interactive.businesstravelnews.com/Eclipse_Demo

Deliverables

Accepted video file types: MP4, MOV, AVI, MPEG, OGV file. Or a YouTube Video URL, Vimeo Video URL or VAST Tag.
Click, impressions, engagement and viewability third-party tracking are also accepted.

Submission Lead-Time: Creative files and click-through URLs must be submitted to Northstar DigiLab no later than 7 business days prior to launch. Please provide both creative sizes with your materials. 


Specifications

Creative Unit Name
 		Dimensions
width x height		File Types
 		File Size Limit
Eclipse Video UnitFullscreenVideo, :15s max4MB
Super Leaderboard Leave-Behind970x66, 72 DPI resolutionGIF, JPG, JPEG, PNG60 KB

Leaderboard

Leaderboard ads are 728x90 banners defined as a standard IAB unit, hence they are supported by most major ad serving companies. These units tend to be the first thing users see as Leaderboards tend to be placed at the top of a page, hence the term “leader.” Leaderboard ads can either be static images or interactive expandables that feature user-initiated audio and video.

Template:Click here to download this template or save the image below.

creative_leaderboard

Deliverables

Submission Lead-Time: Creative files and click-through URLs must be submitted to Northstar no later than 5 business days prior to launch. HTML5 submissions are due 10 business days prior to launch.

Creative Unit Name
IAB Standard		Dimensions
width x height		File Types
 		File Size Limit
(kilobytes)
Static Leaderboard728x90.gif, .jpg, .png60 KB max initial load
HTML 5 Leaderboard728x90HTML 5200 KB max initial load
Expandable Leaderboard728x90 expands to 728x300HTML5HTML5: 200 KB max initial load;
300 KB subload

Specifications


Animation: Allowed for this unit.
  • 15s max - 3 loops max
Expansion: Allowed for this unit. See more at Expandable Ad Specs.
  • Expansion Direction: Down
  • Expansion Method - Expand: On Click
  • Expansion Method - Close: On Mouse-Off or On Click
  • Expansion Controls on Edge - Replay, Close X
Video & Audio: Allowed for this unit.
  • Image and Video combined cannot exceed 1 MB in total file size.
  • Audio Starts with Video after User Initiation
  • Video: Minimum 24fps. Resolution 240x180 or greater.
  • Preferred file formats: *.mpg, *.avi, *.flv, *.mov and *.mp4.
  • Length: 15 seconds maximum
  • Video Controls: Play, Pause, Rewind, Volume.
  • Controls on Edge - Replay, Close X

    3rd Party Hosted Required for HTML5 units not being built by Northstar. See General Guidelines for additional information. Northstar will not provide video metrics on 3rd party hosted creative.

Medium Rectangle

The Medium Rectangle ad is a 300x250 ad unit and is a component of the IAB's Universal Ad Package. Northstar features these ad units throughout every publication alongside our editorial content. 

Template:Click here to download this template or save the image below.

Medium Rectangle 300 x 250 gen

Deliverables

Submission Lead-Time: Creative files and click-through URLs must be submitted to Northstar no later than 5 business days prior to launch. HTML5 submissions are due 10 business days prior to launch.

Creative Unit Name
IAB Standard		Dimensions
width x height		File Types
 		File Size Limit
(kilobytes)
Static Image Medium Rectangle300x250.gif, .jpg, .png60 KB max initial load
HTML 5 Medium Rectangle300x250HTML 5200 KB max initial load
Expandable Medium Rectangle300x250 expands to 600x500HTML5HTML5: 200 KB max initial load;
300 KB subload

Specifications


Animation: Allowed for this unit.
  • 15s max - 3 loops max
Expansion: Allowed for this unit. See more at Expandable Ad Specs.
A copy of our HTML5 expandable template is available for download here.
  • Expansion Direction: Left
  • Expansion Method - Expand: On Click
  • Expansion Method - Close: On Mouse-Off or On Click
  • Expansion Controls on Edge - Replay, Close X
Video & Audio: Allowed for this unit.
  • Image and Video combined cannot exceed 1 MB in total file size.
  • Audio Starts with Video after User Initiation
  • Video: Minimum 24fps. Resolution 240x180 or greater.
  • Preferred file formats: *.mpg, *.avi, *.flv, *.mov and *.mp4.
  • Length: 15 seconds maximum
  • Video Controls: Play, Pause, Rewind, Volume.
  • Controls on Edge - Replay, Close X

    3rd Party Hosted Required for HTML5 units not being built by Northstar. See General Guidelines for additional information. Northstar will not provide video metrics on 3rd party hosted creative.

Large Mobile Banner

The Large Mobile Banner is a 320x100 ad unit designed for mobile devices.

Template:Click here to download this template or save the image below.

Deliverables

Submission Lead-Time: Creative files and click-through URLs must be submitted to Northstar no later than 5 business days prior to launch.

Creative Unit Name
IAB Standard		Dimensions
width x height		File Types
 		File Size Limit
(kilobytes)
Mobile Banner
Static		320x100gif, jpg, png50KB
Mobile Banner
Animated		320x100gif, jpg, png50KB

Specifications


Animation: Allowed for this unit.
  • 15s max - 3 loops max

Expansion: Not Allowed for this unit.

Video & Audio: Not Allowed for this unit.

3rd Party Hosted Accepted. See General Guidelines for additional information. Northstar will not provide video metrics on 3rd party hosted creative.