CTV Ad Specs

Creative Ad Specs: Connected TV

• Ad Dimension: 1920x1080 minimum
• Text Requirements: N/A
• Approved File Type: MP4
• Asset Due Date: 5 Business Days Prior to Launch
• Max File Size: 300 MB
• Looping Requirements: N/A
• Animation Requirements: 5 - 30 seconds recommended (120 seconds max)
• Max Frame Rate: 29.97 fps
• User-Initiated Audio Approved?: Yes
• 3p Tracking Support?
  • Tags: Yes* - VAST only
  • Impression Trackers: Yes
  • Click Trackers: Yes
• Notes: 15Mbps minimum required, 18 Mbps strongly recommended
  Exact specifications may change if targeting specific publishers (e.g. Hulu, ESPN, etc.).
  
  *Tags generally accepted from Campaign Manager 360 (DCM), Sizmek and other leading ad servers. Consult your rep if providing tags from a less common ad server.

Creative Ad Specs: Amazon

• • Ad Dimension: Ratio: 16:9, Resolution: 1920x1080 minimum
  • Text Requirements: N/A
  • Approved File Type: MP4
  • Asset Due Date: 5 Business Days Prior to Launch
  • Max File Size: 500 MB
  • Looping Requirements: N/A
  • Animation Requirements: 15 or 30 seconds
  • Max Frame Rate: 23.976 fps recommended
    24, 25, 29.97 fps accepted
  • User-Initiated Audio Approved?: Yes
  • 3p Tracking Support?
    • Tags: Support varies by execution. Consult your rep
    • Impression Trackers: Support varies by execution. Consult your rep
    • Click Trackers: Support varies by execution. Consult your rep.
  • Notes: List of approved third-party vendors for tracking/serving here: https://advertising.amazon.com/resources/ad-policy/approved-3p-ad-servers?ref_=a20m_us_spcs_3psrv. Tracking/serving ags from unapproved vendors prohibited.
    Video durations of 15s or 30s must be exact. Ads delivered in non-clickable environment so should not contain Call to Action (CTA) button.