Digital Ads Specifications

All materials must be received to the specifications outlined in this document, otherwise your campaign may be delayed.
Materials are due 5 calendar days prior to the deployment date. You will receive automated emails reminding you of the materials we need to build your campaign. Please ensure materials are received by the due date specified in your materials-reminder email to avoid any disruptions in your campaign production.
When possible, ensure all links and assets are SSL compliant so browsers can render the creative properly in all environments and to avoid your landing page being blocked by users trying to click through your banner. This refers to both your ad materials as well as all materials used on your landing page(s). NTG will not deploy any campaign where clicking-through to your landing page or website is blocked by security protocols. For more information on SSL compliance, please visit: https://support.google.com/richmedia/answer/6015286?hl=en

Rich Media Products

Eclipse

This high impact ad unit – custom built by Northstar - is immersive upon page load with full-screen auto-play video (short format) and leave-behind Super Leaderboard banner.

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Outstream is an attention-grabbing video ad unit that gives advertisers an opportunity to feature their short-form video content in a highly-visible native advertising placement within Northstar's award-winning content.

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Mobile Scroller

For TravelPulse Only:
A nonintrusive, automatically responsive, in-feed unit which scrolls into view as a user scrolls through the page content, delivering rich, highly-impactful brand experiences.

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Wallpaper

For TravelPulse Canada/Quebec Only:
An eye-catching background advertorial asset - wallpaper ad units rest behind any webpage, highly visible and can function as both a leaderboard and side panels.

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Parallax

Northstar's Mobile Parallax ad unit is an attention-grabbing ad unit designed to amplify your message. With this new premium ad format, you can feature your message over a parallax animation effect to capture attention in an interesting and non-intrusive way on Northstar’s brand safe editorial sites, extending the impact of your messaging.

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Fixed/Sticky Footer

For Retail Group Only:
For TravelPulse, please provide both the 2560x90 desktop and 400x100 mobile sizes. For Travel Weekly and TravelAge West, please only provide the 400x100 mobile size.
A highly visible, responsive ad anchored to the top or bottom edge of the device. This ad unit is a desktop and mobile responsive experience that rests at the bottom of the viewer’s screen.

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Video Billboard

For Northstar Meetings Group Only:
Our Video Billboard is a premium way to engage our audience for desktop and tablet display, pairing all the benefits of a highly-visible billboard ad unit with the impact and ease of digestion that comes with video content.

See Specs