Instagram

Instagram Advertising Guidelines

File Type

• .jpeg
• .png

Text/Caption

• Recommended: 125 characters
• Maximum: 2,200 characters

For square or video Instagram ads ...

• Recommended Image Size: 1080 x 1080 pixels
• Minimum Resolution Accepted: 600 x 600 pixels
• Image Aspect Ratio: 1:1

For landscape image or video Instagram ads ...

• Recommended Image Size: 1200 x 628 pixels
• Minimum Resolution Accepted: 600 x 600 pixels
• Image Aspect Ratio: 1:1

Recommendation - Square ads have generated a better CTR, possibly because they look more native to the platform.

Website Click Ads Preview:

Video View ads (up to 30s) Preview: