Instagram Advertising Guidelines
File Type
Text/Caption
- Recommended:
125 characters
- Maximum:
2,200 characters
For square or video Instagram
ads ...
- Recommended
Image Size: 1080 x 1080 pixels
- Minimum
Resolution Accepted: 600 x 600 pixels
- Image Aspect
Ratio: 1:1
For landscape image or video
Instagram ads ...
- Recommended
Image Size: 1200 x 628 pixels
- Minimum
Resolution Accepted: 600 x 600 pixels
- Image Aspect
Ratio: 1:1
Recommendation - Square
ads have generated a better CTR, possibly because they look more native to the
platform.
Website Click Ads Preview:
Video View ads (up to 30s) Preview: