Instagram

Instagram Advertising Guidelines

File Type

  • .jpeg
  • .png

Text/Caption

  • Recommended: 125 characters
  • Maximum: 2,200 characters

For square or video Instagram ads ...

  • Recommended Image Size: 1080 x 1080 pixels
  • Minimum Resolution Accepted: 600 x 600 pixels
  • Image Aspect Ratio: 1:1

For landscape image or video Instagram ads ...

  • Recommended Image Size: 1200 x 628 pixels
  • Minimum Resolution Accepted: 600 x 600 pixels
  • Image Aspect Ratio: 1:1

Recommendation - Square ads have generated a better CTR, possibly because they look more native to the platform.

Website Click Ads Preview:

Video View ads (up to 30s) Preview: