In rare instances, NTG can build your email blast with the
help of our Digilab team.
Typically, 8-business days advance notice is required for
any custom-build request. Please plan accordingly, as last-minute requests for
a custom-HTML build may delay your campaign’s deployment.
Also, please discuss this option with your salesperson as a
digital production fee may apply.
In order to build your custom-HTML,
we need the following assets:
- A brief synopsis of your email concept, design,
- Textual message to be included in the body of
the email. Please provide copy (75 – 100 words suggested) in a Word document.
Specify any words that should be hyperlinks to landing pages and include the
corresponding URLs (include any tracking tags/pixels in the URL to be included).
- Image files to use (including your logo). Ensure
all image files are 72dpi.
- Indicate the background color you want to use
for the email and send images (logos, etc) with the background color that is
desired on the final look and feel of the email. Images with a transparent
background will allow for the most flexibility as the background color may be
- -Include the subject line you’d like to use for the
email (Maximum 50 characters including spaces)
Upon completion of your email draft, Digilab will send you a
link to the creative for review. Please provide edits and/or approval in a
Upon your approval of the draft, Digilab will forward your
materials to the Email Coordinator assigned to your campaign.
The email coordinator will build your campaign and send you
a final sample of the actual email to review and approve before scheduling it