The Premium Gallery, is a cutting-edge interactive ad unit that enables advertisers to feature 360° panoramic images. This immersive format helps you maximize the impact of your advertising and enables you to showcase a venue, destination, or experience
in a whole new way.
Check out the demo here.
Specifications
| Creative Unit Name
| 360° Image Min Required Size | Headline
Max Character Count
(with spaces) | Promo Copy
Max Character Count
(with spaces) | Call-To-Action
Max Character Count |
|---|
| Premium Gallery | 600x300 | 25 | NA | 3 words |
Animation: Allowed for this unit.
3rd Party Hosted: Required for HTML5 units not being built by Northstar. See General Guidelines for additional information. Northstar will not
provide video metrics on 3rd party hosted creative.
Expansion: Allowed for this unit. See more at
Expandable Ad Specs.
A copy of our HTML5 expandable template is available for download
here.
- Expansion Direction: Left
- Expansion Method - Expand: On Click
- Expansion Method - Close: On Mouse-Off or On Click
- Expansion Controls on Edge - Replay, Close X
Video & Audio: Allowed for this unit.
- Image and Video combined cannot exceed 1 MB in total file size.
- Audio Starts with Video after User Initiation
- Video: Minimum 24fps. Resolution 240x180 or greater.
- Preferred file formats: *.mpg, *.avi, *.flv, *.mov and *.mp4.
- Length: 15 seconds maximum
- Video Controls: Play, Pause, Rewind, Volume.
- Controls on Edge - Replay, Close X
DELIVERABLES:
- All materials must be received to the specifications outlined in this document, otherwise your campaign may be delayed.
- You will receive a materials-reminder email 10 business days prior to the scheduled deploy date. You will receive two additional reminders up to 3 days prior to the scheduled deploy date. Please ensure materials are received no later as materials
received after your 3rd and final reminder may postpone your campaign.
- Please send image files per the specs outlined in this document along with your click-thru URL to the appropriate email in our Materials Contact page.
- Please include the ad-run date, publication name,
and ad unit in your email subject line so we can properly traffic your materials. Ex. “8/1 TW ROS Leaderboard”
- When possible, optimize your images for web viewing. Only fully qualified and properly formatted URLs may be used (example: https://www.ntmllc.com/).
General
Requirements:
- Send images in the file format specified along with your click-thru URL. When possible, optimize your images for web viewing.
- All click-through URLs must be fully qualified and properly formatted (example: https://www.ntmllc.com/).
- When possible, ensure all links and assets are SSL compliant so browsers can render the creative properly in all environments and to avoid your landing page being blocked by users trying to click through your email. This refers to both your ad materials
as well as all materials used on your landing page(s). NTG will
not run any ad where clicking-through to your landing page or website is
blocked by security protocols. For more information on SSL compliance, please visit: https://support.google.com/richmedia/answer/6015286?hl=en
Tracking & Reporting:
- All testing of tracking mechanism must be done by client prior to sending materials to NTG. NTG will provide metrics reports as proof of deploy and performance, but will not guarantee metrics on click trackers and impression tags as they are not within
our system, and will not offer any make-goods for non-functioning trackers or tags.
- NTG will provide metrics reports as proof of deploy and performance, but will not guarantee track ability by any third-party vendor or offer any make-goods for non-functioning third-party tags. Reports will be provided by the campaign management &
sales support teams.