Standard Display
Javascript/HTML tags; Image + Click URL (.png, .jpg, .gif);
Javascript tags must accept third party click macros - Initial Load size must be 40kb or less
Auto-Initiated Audio or Video Play are not allowed
HTML5 files must use standard click variable name “clickTAG"
No expandable banners, all rich media must be in-banner
General Creative Recommendations
- Brand logo should be clearly visible on each creative provided.
- Creative branding must have sufficient brand notification (cannot be too small or too faint).
- Creative branding should match the landing page branding.
Video
Option 1: 3rd Party Served
- VAST tag that includes these formats: MP4, FLV and WEBM
Option 2: Hosted
- Format: MOV or MP4
- Video Length: 15 or 30 seconds, 15 seconds for YouTube
- Size:
< 100 MB
- Codec: H.264
- Bit Rate: 1 MB
- Frames/sec: 24-25 or 29-30
- Aspect Ratio:Native aspect without letterboxing (4:3, 16:9)
- Resolution: 640×360 or 480×360
- Audio Codec: MP3 or AAC
- Click-through: URL or redirect for video
Mobile
- Mobile Web / Mobile App - Javascript / HTML or Image and Click URL
Sizes
- Standard Display 300×250, 728×90, 160×600, 300x600
- Mobile Web / App 300x250, 728x90, 320x50, 300x50, 320x480, 768x1024