Retargeting Specs

Standard Display

Javascript/HTML tags; Image + Click URL (.png, .jpg, .gif);

Javascript tags must accept third party click macros - Initial Load size must be 40kb or less

Auto-Initiated Audio or Video Play are not allowed

HTML5 files must use standard click variable name “clickTAG"

No expandable banners, all rich media must be in-banner

General Creative Recommendations

  • Brand logo should be clearly visible on each creative provided.
  • Creative branding must have sufficient brand notification (cannot be too small or too faint).
  • Creative branding should match the landing page branding.


Option 1: 3rd Party Served

  • VAST tag that includes these formats: MP4, FLV and WEBM

Option 2: Hosted

  • Format: MOV or MP4
  • Video Length: 15 or 30 seconds, 15 seconds for YouTube
  • Size: < 100 MB
  • Codec: H.264
  • Bit Rate: 1 MB
  • Frames/sec: 24-25 or 29-30
  • Aspect Ratio:Native aspect without letterboxing (4:3, 16:9)
  • Resolution: 640×360 or 480×360
  • Audio Codec: MP3 or AAC
  • Click-through: URL or redirect for video


  • Mobile Web / Mobile App - Javascript / HTML or Image and Click URL


  • Standard Display 300×250, 728×90, 160×600, 300x600
  • Mobile Web / App 300x250, 728x90, 320x50, 300x50, 320x480, 768x1024