Ad Types:
Promoted Text
Reach a wider group of people or spark
engagement from existing followers.
Pricing model: CPE or CPM
- Tweet copy: 280 characters. Each link used reduces character county by 23 characters, electing 257 characters for Twitter copy.
Promoted Image
Reach a wider group of people or spark
engagement from existing followers.
Pricing model: CPE or CPM
- Tweet copy: 280 characters. Each link used reduces character count by 23 characters, electing 257 characters for Twitter copy.
- Image width/height: We recommend a minimum width of 600 pixels, although larger images (i.e. 1200 pixel images) will be better optimized for when users click to expand images. Any height is acceptable, although if the height exceeds the width,
we will crop to 1:1.
- Aspect ratio
- Desktop: Any aspect between 2:1 and 1:1 is acceptable. For example, 1200 X 600 (2:1), 1200 X 800 (3:2) or 1200 X 1200 (1:1). After 16:9 aspect ratio (for example, 1200 X 1400) we’ll crop to a 16:9 aspect ratio.
- Mobile: 16:9
Deliverables
Submission Lead-Time: Creative files and click-through URLs must be submitted to Northstar no later than 5 business days prior to launch.