Youtube Ad Specifications

Copy Requirements


  • Headline (Maximum 15 characters)
  • Call to action (Maximum 10 characters)
  • Click through URL – The URL must begin with your company website address in order for YT to accept.


Ad Types

There are 2 different types of pre-roll ads

  1. 15-30 second ads


    In-stream ads run before, during, or after videos on YouTube or on partner sites and apps. They give viewers the option to skip the ad after 5 seconds.


    Video discovery ads can appear on YouTube search results, next to related videos, on the YouTube homepage. They invite users to click on a thumbnail to watch the ad.

  2. Bumper Ads – 6 seconds, users cannot pause.

Video Specifications:

*Must provide a Youtube URL when submitting the video. No separate video files are accepted. I.e.

Video Advertisements:

All Advertisemetns: