Copy Requirements

• Headline (Maximum 15 characters)
• Call to action (Maximum 10 characters)
• Click through URL – The URL must begin with your company website address in order for YT to accept.

Ad Types

There are 2 different types of pre-roll ads

1. 15-30 second ads
   
   Placement:

   In-stream ads run before, during, or after videos on YouTube or on partner sites and apps. They give viewers the option to skip the ad after 5 seconds.

    

   Video discovery ads can appear on YouTube search results, next to related videos, on the YouTube homepage. They invite users to click on a thumbnail to watch the ad.

2. Bumper Ads – 6 seconds, users cannot pause.
   
   

Video Specifications:

*Must provide a Youtube URL when submitting the video. No separate video files are accepted. I.e. https://www.youtube.com/watch?v=02334

Video Advertisements: https://support.google.com/displayspecs/answer/6244563

All Advertisemetns: https://support.google.com/displayspecs/#topic=4588474