Our Video Billboard unit pairs all the benefits of a highly-visible billboard ad unit with the impact and ease of digestion that comes with video content. The custom unit, designed for our clients with the assistance of Northstar’s DigiLab team, stands in stark contrast to a typical static banner ad and offers our advertisers a premium way to engage our audiences. Available on desktop/tablet only, the Video Billboard unit features an advertiser’s video alongside their messaging, an advertiser’s logo/branding and a call-to-action
Creative files and click-through URLs must be submitted to Northstar no later than 10 business days
prior to launch. Please provide both creative sizes with your materials.
|Creative Unit Name
width x height
|File Size Limit
|Video Billboard||970x250||Video file or Youtube/Vimeo URL ||10MB|
3rd Party Hosted
- Client supplies direction and creative materials for Northstar’s DigiLab team, including: video (either video file or YouTube/Vimeo URL), logo (.png format), imagery, messaging, brand guidelines, and click-through URL.
- A maximum of two videos can be featured (if videos are hosted via YouTube/Vimeo).
If HTML5 billboard is more complex than our template or contains video, audio, & animation, it must be served through a 3rd party ad server tag. For Northstar hosted HTML5, creative must abide by our HTML5 Guidelines. See
for additional information. Northstar will not provide video metrics on 3rd party hosted creative.