Our Video Billboard unit pairs all the benefits of a highly-visible billboard ad unit with the impact and ease of digestion that comes with video content. The custom unit, designed for our clients with the assistance of Northstar’s DigiLab team, stands in stark contrast to a typical static banner ad and offers our advertisers a premium way to engage our audiences. Available on desktop/tablet only, the Video Billboard unit features an advertiser’s video alongside their messaging, an advertiser’s logo/branding and a call-to-action
Deliverables
Submission Lead-Time: Creative files and click-through URLs must be submitted to Northstar no later than
10 business days prior to launch. Please provide both creative sizes with your materials.
Creative Unit Name
| Dimensions
width x height | File Types
| File Size Limit
(kilobytes) |
|---|
| Video Billboard | 970x250 | Video file or Youtube/Vimeo URL | 10MB
|
- Client supplies direction and creative materials for Northstar’s DigiLab team, including: video (either video file or YouTube/Vimeo URL), logo (.png format), imagery, messaging, brand guidelines, and click-through URL.
- A maximum of two videos can be featured (if videos are hosted via YouTube/Vimeo).
3rd Party Hosted If HTML5 billboard is more complex than our template or contains video, audio, & animation, it must be served through a 3rd party ad server tag. For Northstar hosted HTML5, creative must abide by our HTML5 Guidelines. See
General Guidelines for additional information. Northstar will not provide video metrics on 3rd party hosted creative.