Half Page ads are 300x600 ad units. This ad size allows advertisers to offer users richer content and a large space to display that on. Half page units, according to Google, have “the fastest growing sizes by impressions and is indicative of a trend where publishers are offering more visually impactful ad sizes that are preferred by brand advertisers.”
Template:Click here to download this template or save the image below.
Deliverables
Submission Lead-Time: Creative files and click-through URLs must be submitted to Northstar no later than 5 business days prior to launch. HTML5 submissions are due 10 business days prior to launch.
Creative Unit Name
IAB Standard | Dimensions
width x height | File Types | File Size Limit
(kilobytes) |
|---|
| Half Page (Static) | 300x600 | .gif, .jpg, .png | 60 KB max initial load |
| Half Page (HTML) | 300x600 | HTML5 | 200 KB max initial load |
| Interactive Expandable | 300x600, expands to 600x600 | HTML 5 | 200 KB max initial load;
300 KB subload
|
Specifications
Animation: Allowed for this unit.
Expansion: Allowed for this unit. See more at
Expandable Ad Specs.
A copy of our HTML5 expandable template is available for download
here.
- Expansion Direction: Left
- Expansion Method - Expand: On Click
- Expansion Method - Close: On Mouse-Off or On Click
- Expansion Controls on Edge - Replay, Close X
Video & Audio: Allowed for this unit.
- Image and Video combined cannot exceed 1 MB in total file size.
- Audio Starts with Video after User Initiation
- Video: Minimum 24fps. Resolution 240x180 or greater.
- Preferred file formats: *.mpg, *.avi, *.flv, *.mov and *.mp4.
- Length: 15 seconds maximum
- Video Controls: Play, Pause, Rewind, Volume.
- Controls on Edge - Replay, Close X
3rd Party Hosted Required for HTML5 units not being built by Northstar. See
General Guidelines for additional information. Northstar will not provide video metrics on 3rd party hosted creative.