The Medium Rectangle ad is a 300x250 ad unit and is a component of the IAB's Universal Ad Package. Northstar features these ad units throughout every publication alongside our editorial content.
Template:Click here to download this template or save the image below.
Deliverables
Submission Lead-Time: Creative files and click-through URLs must be submitted to Northstar no later than 5 business days prior to launch. HTML5 submissions are due 10 business days prior to launch.
Creative Unit Name
IAB Standard | Dimensions
width x height | File Types
| File Size Limit
(kilobytes) |
|---|
| Static Image Medium Rectangle | 300x250 | .gif, .jpg, .png | 60 KB max initial load |
| HTML 5 Medium Rectangle | 300x250 | HTML 5 | 200 KB max initial load |
| Expandable Medium Rectangle | 300x250 expands to 600x500 | HTML5 | HTML5: 200 KB max initial load;
300 KB subload
|
Specifications
Animation: Allowed for this unit.
Expansion: Allowed for this unit. See more at
Expandable Ad Specs.
A copy of our HTML5 expandable template is available for download
here.
- Expansion Direction: Left
- Expansion Method - Expand: On Click
- Expansion Method - Close: On Mouse-Off or On Click
- Expansion Controls on Edge - Replay, Close X
Video & Audio: Allowed for this unit.
- Image and Video combined cannot exceed 1 MB in total file size.
- Audio Starts with Video after User Initiation
- Video: Minimum 24fps. Resolution 240x180 or greater.
- Preferred file formats: *.mpg, *.avi, *.flv, *.mov and *.mp4.
- Length: 15 seconds maximum
- Video Controls: Play, Pause, Rewind, Volume.
- Controls on Edge - Replay, Close X
3rd Party Hosted Required for HTML5 units not being built by Northstar. See
General Guidelines for additional information. Northstar will not provide video metrics on 3rd party hosted creative.