Newsletter Specifications

• All materials must be received to the specifications outlined in this document, otherwise your campaign may be delayed.
• Materials are due 5 calendar days prior to the deployment date. You will receive automated emails reminding you of the materials we need to build your campaign. Please ensure materials are received by the due date specified in your materials-reminder email to avoid any disruptions in your campaign production.
• Please send images as .jpg, .gif, or .png files along with your click-thru URL via our online submissions portal: Newsletter Materials Upload Portal.
  • When possible, optimize your images for web viewing. Only fully qualified and properly formatted URLs may be used (example: https://www.ntmllc.com/).

• Send images as .jpg, .gif, or .png files along with your click-thru URL. When possible, optimize your images for web viewing.
• All click-through URLs must be fully qualified and properly formatted (example: https://www.ntmllc.com/).
• Third-Party Tags are not supported on newsletter ads because these are static ads viewed in email clients. Since they are not “live websites”, we cannot run third-party tags. You may include click tracker URLs and impression 1x1 pixels as they do not interfere with tracking. All testing of tracking mechanism must be done by client prior to sending materials to NTG. NTG will provide metrics reports as proof of deploy and performance, but will not guarantee metrics on click trackers and impression tags as they are not within our system, and will not offer any make-goods for non-functioning trackers or tags.
• When possible, ensure all links and assets are SSL compliant so browsers can render the creative properly in all environments and to avoid your landing page being blocked by users trying to click through your banner. This refers to both your ad materials as well as all materials used on your landing page(s). NTG will not deploy any newsletter ad where clicking-through to your landing page or website is blocked by security protocols. For more information on SSL compliance, please visit: https://support.google.com/richmedia/answer/6015286?hl=en

• Image formats allowed: GIF, JPG, PNG (no PSDs, PDFs, WEBPs)
• All graphics used must be max 72dpi, in the specified dimensions per the positions noted above.
• Animation is allowed, but creative must include branding and call-to-action on the first frame to ensure clients with animation disabled can still view your advertisement. The maximum amount of time allowed for animation is 15 seconds with a maximum of 3 loops.

• High-color images and photos – use JPG format. JPGs should be web optimized for the images to be sized appropriately.
• Image Transparency – only save images as PNG if you need transparency.

• Third-Party Tags are not supported on newsletter ads because these are static ads viewed in email clients. Since they are not “live websites”, we cannot run third-party tags.
• You may include click tracker URLs and impression 1x1 pixels as they do not interfere with tracking.
• All testing of tracking mechanism must be done by client prior to sending materials to NTG. NTG will provide metrics reports as proof of deploy and performance, but will not guarantee metrics on click trackers and impression tags as they are not within our system, and will not offer any make-goods for non-functioning trackers or tags.