Full Page Flex

What is it?

The Full Page Flex displays a banner that is tapped to reveal a responsive panel of additional content, viewable in either orientation.


Submission Lead-Time: Creative files and click-through URLs must be submitted to Northstar no later than 5 business days prior to launch. Please email all materials to the appropriate contact found here.

Creative Unit Name
IAB Standard
width x height
File TypesFile Size Limit
Full Page Flex (Mobile)400 x 400gif, jpg, png40 KB max initial load
Full Page Flex (Tablet)700 x 700gif, jpg, png60 KB max initial load


File weight calculation: All files for the ad (.html, .js, .css, images, etc.) must be included as part of the maximum file weight calculation for all file load limits. Shared libraries are also included as part of the file weight calculation.

Expansion: Not allowed for this unit.

Static image: Dimensions above. Max File Size: 60 KB. File types: .jpg, .png


General Requirements:

  • Please submit appropriate creative files along with the click-through URL. Only fully qualified URLs can be used (e.g. http://www.ntmllc.com/).

  • Creative must be supported by most recent browser and 2 versions prior.