The billboard is an ad unit that displays a 970x250 banner when a user first loads the ad. When a user revisits the same ad, it is substituted with a 970 x 90 banner.

Template: Click here to download this template or save the image below.

Which then closes to the size below:


Submission Lead-Time: Creative files and click-through URLs must be submitted to Northstar no later than 10 business days prior to launch. Please provide both creative sizes with your materials.

Creative Unit Name
width x height
File Types
File Size Limit
Billboard970x250JPG, GIF, HTML5, 3rd party tag 60KB
Billboard on Revisit970x90JPG, GIF, HTML5, 3rd party tag60KB


Animation: Allowed for this unit.
  • Animation plays once with no looping.
    3rd Party Hosted If HTML5 billboard is more complex than our template or contains video, audio, & animation, it must be served through a 3rd party ad server tag. For Northstar hosted HTML5, creative must abide by our HTML5 Guidelines. See General Guidelines for additional information. Northstar will not provide video metrics on 3rd party hosted creative.