Gateway Sponsorship

TravelAge West Gateways provide agents with dedicated micro-sites covering the most popular destinations, as well as niche travel products such as Cruise, Family, River Cruise and Tour. This is your opportunity to position your message alongside the content that interests your target audience. 100 percent SOV means that you own ALL the ad messaging against the relevant content.

Gateway Sponsorship Includes:

  • Billboard
  • Super Leaderboard
  • Half Page
  • Medium Rectangle
  • Leaderboard

Billboard

The billboard is an ad unit that displays a 970x250 banner.

Template: Click here to download this template or save the image below.


Deliverables

Submission Lead-Time: Creative files and click-through URLs must be submitted to Northstar no later than 10 business days prior to launch. Please provide both creative sizes with your materials.

Creative Unit Name
 
Dimensions
width x height
File Types
 
File Size Limit
(kilobytes)
Billboard970x250JPG, GIF, HTML5, 3rd party tag 60KB

Specifications


Animation: Allowed for this unit.
  • Animation plays once with no looping.
    3rd Party Hosted If HTML5 billboard is more complex than our template or contains video, audio, & animation, it must be served through a 3rd party ad server tag. For Northstar hosted HTML5, creative must abide by our HTML5 Guidelines. See General Guidelines for additional information. Northstar will not provide video metrics on 3rd party hosted creative.


Super Leaderboard

A recently adopted IAB standard size, the super leaderboard is a 970x90 ad unit as an alternative to traditional leaderboard ads. The larger size was introduced to accommodate wider screens and creatives that are richer for the advertiser audiences.
Note: This only appears on landscape view on tablets.

Template:Click here to download this template or save the image below.


Deliverables

Submission Lead-Time: Creative files and click-through URLs must be submitted to Northstar no later than 5 business days prior to launch. HTML5 submissions are due 10 business days prior to launch.

Creative Unit Name
IAB Standard
Dimensions
width x height
File Types
 
File Size Limit
(kilobytes)
Super Leaderboard (Image Only)970x90.gif, .jpg, .png60kb
Super Leaderboard970x90HTML5200kb

Specifications


Animation: Allowed for this unit.
  • 15s max - 3 loops max
Expansion: Not Allowed for this unit.
Video & Audio: Not Allowed for this unit.

    3rd Party Hosted Accepted. See General Guidelines for additional information. Northstar will not provide video metrics on 3rd party hosted creative.



Half Page

Half Page ads are 300x600 ad units. This ad size allows advertisers to offer users richer content and a large space to display that on. Half page units, according to Google, have “the fastest growing sizes by impressions and is indicative of a trend where publishers are offering more visually impactful ad sizes that are preferred by brand advertisers.”

Template:Click here to download this template or save the image below.


Deliverables

Submission Lead-Time: Creative files and click-through URLs must be submitted to Northstar no later than 5 business days prior to launch. HTML5 submissions are due 10 business days prior to launch.

Creative Unit Name
IAB Standard
Dimensions
width x height
File TypesFile Size Limit
(kilobytes)
Half Page (Static)300x600.gif, .jpg, .png60 KB max initial load
Half Page (HTML)300x600HTML5200 KB max initial load
Interactive Expandable300x600, expands to 600x600HTML 5200 KB max initial load;
300 KB subload

Specifications


Animation: Allowed for this unit.
  • 15s max - 3 loops max
Expansion: Allowed for this unit. See more at Expandable Ad Specs.
A copy of our HTML5 expandable template is available for download here.
  • Expansion Direction: Left
  • Expansion Method - Expand: On Click
  • Expansion Method - Close: On Mouse-Off or On Click
  • Expansion Controls on Edge - Replay, Close X
Video & Audio: Allowed for this unit.
  • Image and Video combined cannot exceed 1 MB in total file size.
  • Audio Starts with Video after User Initiation
  • Video: Minimum 24fps. Resolution 240x180 or greater.
  • Preferred file formats: *.mpg, *.avi, *.flv, *.mov and *.mp4.
  • Length: 15 seconds maximum
  • Video Controls: Play, Pause, Rewind, Volume.
  • Controls on Edge - Replay, Close X

    3rd Party Hosted Required for HTML5 units not being built by Northstar. See General Guidelines for additional information. Northstar will not provide video metrics on 3rd party hosted creative.


Medium Rectangle

The Medium Rectangle ad is a 300x250 ad unit and is a component of the IAB's Universal Ad Package. Northstar features these ad units throughout every publication alongside our editorial content. 

Template:Click here to download this template or save the image below.

Medium Rectangle 300 x 250 gen


Deliverables

Submission Lead-Time: Creative files and click-through URLs must be submitted to Northstar no later than 5 business days prior to launch. HTML5 submissions are due 10 business days prior to launch.

Creative Unit Name
IAB Standard
Dimensions
width x height
File Types
 
File Size Limit
(kilobytes)
Static Image Medium Rectangle300x250.gif, .jpg, .png60 KB max initial load
HTML 5 Medium Rectangle300x250HTML 5200 KB max initial load
Expandable Medium Rectangle300x250 expands to 600x500HTML5HTML5: 200 KB max initial load;
300 KB subload

Specifications


Animation: Allowed for this unit.
  • 15s max - 3 loops max
Expansion: Allowed for this unit. See more at Expandable Ad Specs.
A copy of our HTML5 expandable template is available for download here.
  • Expansion Direction: Left
  • Expansion Method - Expand: On Click
  • Expansion Method - Close: On Mouse-Off or On Click
  • Expansion Controls on Edge - Replay, Close X
Video & Audio: Allowed for this unit.
  • Image and Video combined cannot exceed 1 MB in total file size.
  • Audio Starts with Video after User Initiation
  • Video: Minimum 24fps. Resolution 240x180 or greater.
  • Preferred file formats: *.mpg, *.avi, *.flv, *.mov and *.mp4.
  • Length: 15 seconds maximum
  • Video Controls: Play, Pause, Rewind, Volume.
  • Controls on Edge - Replay, Close X

    3rd Party Hosted Required for HTML5 units not being built by Northstar. See General Guidelines for additional information. Northstar will not provide video metrics on 3rd party hosted creative.



Leaderboard

Leaderboard ads are 728x90 banners defined as a standard IAB unit, hence they are supported by most major ad serving companies. These units tend to be the first thing users see as Leaderboards tend to be placed at the top of a page, hence the term “leader.” Leaderboard ads can either be static images or interactive expandables that feature user-initiated audio and video.

Template:Click here to download this template or save the image below.

creative_leaderboard


Deliverables

Submission Lead-Time: Creative files and click-through URLs must be submitted to Northstar no later than 5 business days prior to launch. HTML5 submissions are due 10 business days prior to launch.

Creative Unit Name
IAB Standard
Dimensions
width x height
File Types
 
File Size Limit
(kilobytes)
Static Leaderboard728x90.gif, .jpg, .png60 KB max initial load
HTML 5 Leaderboard728x90HTML 5200 KB max initial load
Expandable Leaderboard728x90 expands to 728x300HTML5HTML5: 200 KB max initial load;
300 KB subload

Specifications


Animation: Allowed for this unit.
  • 15s max - 3 loops max
Expansion: Allowed for this unit. See more at Expandable Ad Specs.
  • Expansion Direction: Down
  • Expansion Method - Expand: On Click
  • Expansion Method - Close: On Mouse-Off or On Click
  • Expansion Controls on Edge - Replay, Close X
Video & Audio: Allowed for this unit.
  • Image and Video combined cannot exceed 1 MB in total file size.
  • Audio Starts with Video after User Initiation
  • Video: Minimum 24fps. Resolution 240x180 or greater.
  • Preferred file formats: *.mpg, *.avi, *.flv, *.mov and *.mp4.
  • Length: 15 seconds maximum
  • Video Controls: Play, Pause, Rewind, Volume.
  • Controls on Edge - Replay, Close X

    3rd Party Hosted Required for HTML5 units not being built by Northstar. See General Guidelines for additional information. Northstar will not provide video metrics on 3rd party hosted creative.