Newsletter Ad Specs

BTN Newsletter Materials:

BTN Europe eNewsletter:



Submission Lead-Time: Creative files and click-through URLs must be submitted to Northstar no later than 5 business days prior to launch. Please email all materials to the appropriate contact found here.

Creative Unit Name
IAB Standard
width x height
File TypesFile Size Limit
Horizontal Banner600x100.gif, .jpg, .png60kB
Medium Rectangle300x250.gif, .jpg, .png60kB
Text OnlyMaximum character count including spaces is 250. Also includes headline.


File weight calculation: All files for the ad (.html, .js, .css, images, etc.) must be included as part of the maximum file weight calculation for all file load limits. Shared libraries are also included as part of the file weight calculation.

Alt Text: Please provide alt text for the image in the event a user has images “turned off”.
Expansion: Not Allowed for this unit.
Video & Audio: Not allowed for this unit. No Controls allowed for this unit.
Animation: Allowed for this unit.

  • 15s max - 3 loops max
  • Include branding and the call to action on the first frame to ensure clients with animations disabled can view the advertisement.




Please send all materials for BTN and The Beat to

Please send all materials for BTN Europe to

Have any advertising questions? Please email Digital Director Alex Mancini at