Display Specifications

Deliverables

Submission Lead-Time: Creative files and click-through URLs must be submitted to Northstar no later than 5 business days prior to launch. HTML5 submissions are due 10 business days prior to launch.

Specifications


Creative Unit Name
 
Dimensions
width x height
File Types
 
File Size Limit
(kilobytes)
Leaderboard728x90.gif, .jpg, .png60 kB max initial load
Leaderboard (HTML)728x90HTML5200 kB max initial load
Expandable Leaderboard728x90/Expandable to 728x300HTML5200 kB max initial load
300 kB subload

Creative Unit Name
 
Dimensions
width x height
File Types
 
File Size Limit
(kilobytes)
Medium Rectangle300x250.gif, .jpg, .png60 kB max initial load
Medium Rectangle (HTML)300x250HTML5200 kB max initial load
Expandable Medium Rectangle300x250 expands to 600x500HTML5200 KB max initial load
300 kB subload

Creative Unit Name
 
Dimensions
width x height
File Types
 
File Size Limit
(kilobytes)
Half Page300x600.gif, .jpg, .png60 kB max initial load
Half Page (HTML)300x600HTML5200 kB max initial load
Expandable Half Page300x600/Expandable to 600x600HTML5200 kB max initial load
300 kB subload

Animation: Allowed for this unit.
  • 15s max - 3 loops max
Expansion: Allowed for this unit. See more at Expandable Ad Specs.
A copy of our HTML5 expandable template is available for download here.
  • Expansion Direction: Left
  • Expansion Method - Expand: On Click
  • Expansion Method - Close: On Mouse-Off or On Click
  • Expansion Controls on Edge - Replay, Close X
Video & Audio: Allowed for web display units only.
  • Image and Video combined cannot exceed 1 MB in total file size.
  • Audio Starts with Video after User Initiation
  • Video: Minimum 24fps. Resolution 240x180 or greater.
  • Preferred file formats: *.mpg, *.avi, *.flv, *.mov and *.mp4.
  • Length: 30 sec. up to 1 min max.
  • Video Controls: Play, Pause, Rewind, Volume.
  • Controls on Edge - Replay, Close X

    3rd Party Hosted Required for HTML5 units not being built by Northstar. See General Guidelines for additional information. Northstar will not provide video metrics on 3rd party hosted creative.