TravelPulse Newsletter Specifications

Specifications
Creative Unit Name
 		Dimensions
width x height		File Types
 		File Size Limit
(kilobytes)
Horizontal Banner600x90.gif, .jpg, .png200 kB max initial load
Daily Newsletter Sponsored Post400x233
Headline: 40 characters or less, Description: 120 characters or less		.gif, .jpg, .png200 kB max initial load
Medium Rectangle300x250.gif, .jpg, .png200 kB max initial load

Animation: Allowed for this unit.
  • 15s max - 3 loops max
  • Include branding and the call to action on the first frame to ensure clients with animations disabled can view the advertisement.
Video & Audio: Not Allowed for this unit.
Third Party Tracking: Image pixel trackers (1x1) and click trackers (URL only). No scripts allowed. No tags allowed.

DELIVERABLES:

  • All materials must be received to the specifications outlined in this document, otherwise your newsletter ad may be delayed.
  • You will receive a materials-reminder email 10 business days prior to the scheduled deploy date. You will receive two additional reminders up to 3 days prior to the scheduled deploy date. Please ensure materials are received no later as materials received after your 3rd and final reminder may postpone your campaign.
  • Please send image files per the specs outlined in this document along with your click-thru URL to our  Materials Upload portal.
  • Please include the ad-run date, publication name, and ad unit in your form entry so we can properly traffic your materials. Ex. “8/1 TP Daily Horizontal Banner”
  • When possible, optimize your images for web viewing. Only fully qualified and properly formatted URLs may be used (example: https://www.ntmllc.com/).

General Requirements:

  • Send images in the file format specified along with your click-thru URL. When possible, optimize your images for web viewing.
  • All click-through URLs must be fully qualified and properly formatted (example: https://www.ntmllc.com/).
  • When possible, ensure all links and assets are SSL compliant so browsers can render the creative properly in all environments and to avoid your landing page being blocked by users trying to click through your email. This refers to both your ad materials as well as all materials used on your landing page(s). NTG will not run any ad where clicking-through to your landing page or website is blocked by security protocols. For more information on SSL compliance, please visit: https://support.google.com/richmedia/answer/6015286?hl=en

Tracking & Reporting:

  • All testing of tracking mechanism must be done by client prior to sending materials to NTG. NTG will provide metrics reports as proof of deploy and performance, but will not guarantee metrics on click trackers and impression tags as they are not within our system, and will not offer any make-goods for non-functioning trackers or tags.
  • NTG will provide metrics reports as proof of deploy and performance, but will not guarantee track ability by any third-party vendor or offer any make-goods for non-functioning third-party tags. Reports will be provided by the campaign management & sales support teams.