Travel Age West Native & Custom Ad Specs
Deliverables
Submission Lead-Time: Creative files and click-through URLs must be submitted to Northstar no later than 5 business days prior to launch. HTML5 submissions are due 10 business days prior to launch.
Video
30 Characters for video title and 200 characters for video caption. Include a brief description of the media to be published alongside the title. The description cannot exceed 500 characters, including spaces and punctuation, and should include the company name. Double-quote marks and percent
signs cannot be included in the description. We will add: This video is sponsored by ___ Travel Co. - to the end. Confirm the name your company/brand should be listed as.
Specifications:- Size Limit: 100 MB
- Med-high quality/Uncompressed video file.
- Resolution 320x240
- Preferred file formats: *.avi, *.dv, *.mov, *.qt, *.mpeg, *.3gp, *.asf, *.wmv, *.mpg, *.flv, *.f4v and *.mp4.
- Length: 4 minutes MAXIMUM
Custom Content
Click and Win
Send Lisa Frobisher sponsor contact info once booked. Requires quiz, prize and terms forms to be completed, hi-res photos, logo and prizes. TravelAge West will do all creative. Materials due 30 days prior to contest start date. Send materials to:
Lfrobisher@travelagewest.com.
Strategic Web Content
Position Your Brand as an Industry Expert
We will help you identify the issues that are most important to your customers and develop a topic that aligns with your brand and will draw in readers. Once your topic is selected, your work is done. Our team takes over – researching, analyzing and producing a Thought Leadership article sponsored by your
company. Once approved, your exclusive content is posted on TravelAgeWest.com and will be promoted through email and banner ads.
STRATEGIC WEB CONTENT DELIVERABLES
- Thought Leadership article
- Post in “Agent Intel” box on TravelAgeWest.com homepage for 30 days
- Listed on Strategic Web Content page for 1 year
- Banner ad promoting article on TravelAgeWest.com for 30 days
- Email promotion to database of approximately 100,000 agents
Digital Guide
TravelAge West’s new Digital Guide offers a unique opportunity to communicate your brand message to the travel agent market via a custom guide developed by our award-winning content team. Using the latest technology, our platform showcases your
brand through interactive pages, rich imagery, multimedia capabilities and more.
The Digital Guide marketing package includes:
- Targeted email communications (4x)
- ROS Banner on TravelAgeWest.com (30 days)
- Text Ads on eNewsletters (based on availability)
- Teased on the TravelAgeWest.com homepage (first 30 days)
- Teases around TravelAgeWest.com for a year
- All leads generated through quiz/prize opportunities.