Native & Custom

Whether leveraging the full breadth of Northstar Meetings Group’s expansive reach for multi-platform initiatives, or taking advantage of highly targeted engagements to meet short-term business needs, our cost-effective, custom integrated marketing solutions utilize the right channels to target the right audience at the right time.

Northstar Meetings Group Native & Custom Ad Specs


NTM Produced Custom Content Deliverables

Submission Lead-Time: All materials must be submitted to Northstar no later than 30 business days prior to launch. Please email all custom content materials to Please contact Leslie Krautheim at 201-902-1926 if you have any questions.


Branded Content Native Ads

Each native content headline/teaser article clicks through to full article on the custom content landing page with companion 728x90 and 300x250 banners (Native Content Sponsorships below).

  Teaser Image DimensionsHeadline Max Character CountBody Copy Max Character CountSponsor Name Max Character Count  
Branded Content Native Ad (Content) 390 x 242 px75 (including spaces)  140 (including spaces) 30 (including spaces)  
 Video DimensionsHeadline Max Character Count  Body Copy Max Character Count Sponsor Name Max Character Count Max Video Length Max Video File Size
Branded Content Native Ad (Video) 390 x 242 px 75 (including spaces)  140 (including spaces) 30 (including spaces) :15s 1 MB


Native Content Sponsorships

Three (3) premium, high impact content solutions available:
Homepage news, homepage carousel and run of site articles. Each native content headline/teaser article clicks through to full article on custom content landing page with companion 728x90 and 300x250 banners. Topic direction and writing produced by Northstar content solutions, with client approval, ensuring content resonates with Northstar’s audience and aligns with your brand for optimal readership, engagement and campaign performance.


30 Characters for video title and 200 characters for video caption. Include a brief description of the media to be published alongside the title. The description cannot exceed 500 characters, including spaces and punctuation, and should include the company name. Double-quote marks and percent signs cannot be included in the description. We will add: This video is sponsored by ___ Travel Co. - to the end. Confirm the name your company/brand should be listed as.
  • Size Limit: 100 MB
  • Med-high quality/Uncompressed video file.
  • Resolution 320x240
  • Preferred file formats: *.avi, *.dv, *.mov, *.qt, *.mpeg, *.3gp, *.asf, *.wmv, *.mpg, *.flv, *.f4v and *.mp4.
  • Length: 4 minutes MAXIMUM

White Papers

Materials needed: Whitepapers are 1 page of text and images, containing an interactive expandable sponsor position. Please supply 1 letter page of edited text with max 2 images inline with the text in either 1 or 2 columns. Base font size is 12px. Base Font is Times New Roman. Provide 1 Pushdown, 1 Super Leaderboard and a 234x60.  

Custom Web Page - 1 Page

Materials needed: Page Title 1 large image for header 2 other images for content. Logo/additional images: 72dpi or greater, lossless quality images (or high quality JPEG), preferred file formats - *.png, *.eps, *.tif, *.pdf, *.jpg, *.ai. Text and links for 2 columns.

Custom Micro Site

Consult your sales + internet development department

Custom Eletter

Please refer to the Email Specifications


File weight calculation: All files for the ad (.html, .js, .css, images, etc.) must be included as part of the maximum file weight calculation for all file load limits. Shared libraries are also included as part of the file weight calculation.
Alt Text: Please provide alt text for the image in the event a user has images “turned off”.
Expansion: Not Allowed for this unit.
3rd Party Hosted: Not Allowed for this unit, except for Search Logo.
Animation: Not Allowed for this unit.