Native & Custom

Powerful and highly conceptual, Travel Weekly’s Native and Custom content marketing programs are designed to engage the travel agent audience, have them better understand the brand, what it stands for and to deliver the most return on investment.

Travel Weekly Native & Custom Ad Specs

Deliverables

Submission Lead-Time: Creative files and click-through URLs must be submitted to Northstar no later than 5 business days prior to launch. HTML5 submissions are due 10 business days prior to launch.

    Custom Content

    Thought Leadership

    Travel Weekly’s Thought Leadership pieces are a unique opportunity for a brand to position itself as a leader among travel professionals and suppliers, an expert who is knowledgeable and willing to help. Our award-winning team will help identify the issues more important to your customers and develop a topic that aligns with your brand. Once your topic is selected, your work is done and our team takes over – researching, analyzing and producing a Thought Leadership article. Your company gets all the credit and proprietary information to add to your arsenal of custom content. Thought Leadership pieces come with a comprehensive marketing package designed and executed by our team.

      Relevant Specs: Leaderboard (728x90) | Medium Rectangle (300x250) | Half Page (300x600) | Super Leaderboard (970x66)

      Native Ad

      • 640x360 JPG
      • Content Title - 60 characters
      • Content Description - 110 characters
      • Sponsored by - 30 characters

      Digital Guide


      Travel Weekly’s Digital Guide uses the latest technology to showcase your brand through interactive pages, rich imagery, multimedia capabilities and more. Digital Guides also come with a comprehensive marketing package that will be designed and executed by our award-winning team. 

       

        The Digital Guide marketing package includes:
      • Targeted email communications (4x)
      • ROS Banner on TravelWeekly.com (30 days)
      • Text Ads on eNewsletters (based on availability)
      • Teased on the TravelWeekly.com homepage (first 30 days)
      • Teases around TravelWeekly.com for a year
      • All leads generated through quiz/prize opportunities.

      Immersive Luxury Experience

       

      The Immersive Experience will allow agents to seamlessly interact and learn more about your products and services as they scroll through images, watch videos and discover the latest in luxury. To maximize your visibility on TravelWeekly.com, these Immersive Luxury Experiences are teased throughout the Travel Weekly website and on the luxury topic page.

      Video


      TravelWeekly.com’s video library provides travel marketers the opportunity to convey a full sensory experience of their product offerings that is easily accessible to travel professionals and can be shared with their clients. Videos will be posted for a year and include an email promotion to our list of approximately 90,000 travel professionals. Videos that are 30 seconds or less will be played as a post-roll video. 

      Materials

      30 Characters for video title and 200 characters for video caption. Include a brief description of the media to be published alongside the title. The description cannot exceed 500 characters, including spaces and punctuation, and should include the company name. Double-quote marks and percent signs cannot be included in the description. We will add: This video is sponsored by ___ Travel Co. - to the end. Confirm the name your company/brand should be listed as. 
      Specifications:

      • Size Limit: 100 MB
      • Med-high quality/Uncompressed video file.
      • Resolution 320x240
      • Preferred file formats: *.avi, *.dv, *.mov, *.qt, *.mpeg, *.3gp, *.asf, *.wmv, *.mpg, *.flv, *.f4v and *.mp4.
      • Length: 4 minutes MAXIMUM